She's authentic, she's influential, and she's almost impossible to reach at scale
Until now.
One brand. Every page. Every email. Thirty days. Zero competitors.
Once a month, one brand owns She Buys Travel entirely — every banner, every email, every impression. Here's a quick word from Kim on why this month matters and how the auction works.
Travel is how you reach her. It is not the limit of what she buys.
A decision-maker, not a demographic. She buys for her family and for herself — and travel is just where the spending starts. She's not only planning the family trip; she's the one deciding for herself, too. And "deciding" doesn't stop at flights and hotels — it's the luggage, the apparel, the skincare, the tech, the insurance, everything that goes in the suitcase and everything that gets her where she's going. For one month, that spending power is yours alone.
Every touchpoint on the site, for the full month — no shared inventory, no cluttered stack.
Full-screen video on desktop, high-impact takeover on mobile, shown strategically to keep our brand and yours in a positive, memorable light.
Every banner position site-wide, with ad density deliberately reduced. One brand in clean space, never a cluttered stack.
A tasteful line on every page names you as the month's single partner — full category exclusivity and the trust of a publisher standing behind you.
"One brand. One month. This one's BMW Motorcycles."
A custom advertorial sent each week to all 12,000 subscribers, a list with above-benchmark open rates, written in the voice they already trust. Evergreen, and yours alone.
Travel media for women is not a single audience — the category divides by life stage and motivation. Set against its closest comparables, She Buys Travel holds a distinct and commercially valuable position: the person who controls the household's travel spend.
| Platform | Core Audience | The Vibe & Motivation |
|---|---|---|
| We Are Travel Girls | Millennial women, content creators | Highly aesthetic, Instagram-driven, luxury bucket-list travel. |
| Wanderful | Solo female adventurers, expats | Empowerment, safety, community meetups, social impact. |
| She Buys Travel | Women 30s–60s: working professionals, entrepreneurs, and corporate execs; moms, Gen X, and high-income millennials | High-intent, affluent household decision-makers who value real-world execution, comfort, and multi-generational memories. |
She plans for everyone, and for herself. The family vacation, the girlfriend getaway, the solo business trip. The same judgment that books the flight chooses the card that pays for it, the beauty routine she keeps, the car in the driveway. One decision-maker, many purchases.
This audience has matured past travel-for-Instagram. They want frictionless joy and ground-verified advice: Is the resort good for kids? Is the pool worth it? Is the premium price justified? Trust drives the purchase.
Women in this bracket are in their highest-earning years or enjoying empty-nester freedom. They invest in comfort, mid-to-high-tier hospitality, and premium gear, and will pay for quality and convenience.
Five months, five sponsors. September opens on the year's strongest traffic; January closes on peak travel-booking season.
Availability — one sponsor per month.
Stats, facts, and clips — the full sizzle reel is right below.
Full stats, the sizzle reel, and bidding instructions available at sbttakeover.com